I'm 20 years old. I am graduated with a degree in Commercial Relations in ESCA Santo Tomas
I work for group DANONE I’m marketing manager at DANONE I’m responsible for investigation of market, development of new products, events, creative services and my principal responsibility is coordinate all commercial activities.
Group DANONE was founded by Antoine Riboud in 1919 at Barcelona.
Since then, DANONE has set itself the mission of " bringing health through food to a maximum number of people ". This positioning defines DANONE's innovation policy and strategy.
DANONE has three lines of products as: fresh dairy products, beverages, and biscuits and cereal products.
Some products are activia, danonino, danup, danet, vitalinea, yogurt danne, danisimo, actimel and the new products as danaten and essencis. agua vitalinea in the others
The philosophy of DANONE, is based on three basic pillars: respect of principles of self-regulation formalized in particular in the Food, Nutrition and Health Charter; support for dialogue between industrialists, political authorities and civil society; providing evidence for scientific claims on products.
StructureDANONE’s has big structure, and departments like Human Resources, Sales, Marketing, Production, but I will speak about the structure of marketing and sales department.
(Structure, visual)
GraphOrganic growth that is, the rise in sales at constant scope of consolidation and exchange rates reached 9.7% to set 2007 sales at 14,073 million. Trading operating income rose 10.1%, net income on current items 15.8% and diluted net income per share 17.9%.
Future plans for DANONE:
*maintain market share
*new target market
*maintain consumer preference
*development a new products
That brings me to the end of my presentation.
Thank you very much for your attention
1 comentario:
manage marketing - marketing manager
founded for - founded by
Well, Lorena, the next paragraph are flawless. Please don't just copy information, but rather read a lot of information and then take the most important points and express them in your own words.
bigger - bigger than what? When you use the comparative form you should indicate what you're comparing it to.
When you talk about your future predictions, please use the phrases for making predictions that you learned.
This report, while basically good, is taken too much from a source and not expressed in your own words.
You could also add some details about the commercial activities you do. Elaborate.
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